Track Everything

Why Track Everything?

In Analytics, information is everything. Gone are the days of the page counter prominently positioned in the footer of your page. Simply tracking a user is only a very small part of the equation.

Doesn't Google Analytics track everything?

No!

Google Analytics (GA) is amazing, with tonnes of out-of-the-box smarts to get you going from a simple embed code on your site. However, there is a world of customisation available to you which should be explored to ensure your data is accurate and meaningful.

How does TRACK EVERYTHING assist Google Analytics?

One of areas GA needs help with is attribution of incoming traffic. From a basic implementation, GA tracks a range of Channels that they label as the 'Default Channel Grouping'. These are default Medium types that can be easily determined from the incoming data associated to the visitor, and include;

Hey, this is work related. You shouldn't be working off your phone...

We are looking to make this mobile friendly, but only if you promise not to do work in your down time